The making of a magazine
Every now and then, I receive an e-mail or letter from a potential contributor who wants his or her article to appear in WildBird and goes about it in the completely wrong way. Here’s the second wrong way: referring to the publication as anything other than the proper name.
Some writers type Wild Bird or Wild Bird Magazine or Wildbird or Wildbird Magazine or WildBird Magazine. Ugh.
If the writer had looked at a recent issue, he/she would've seen that the nameplate on the front cover says WILDBIRD. One word. There's no "magazine" at the top of the front cover.
The top of the table of contents also shows the nameplate, and the bottom of the TOC includes the mission statement. It refers to the magazine's name as WildBird -- one word, capital B, no "magazine" following it. Subsequent references to the magazine's name throughout the issue display the same usage -- one word, capital B, no "magazine."
Why is this a pet peeve? It points to lack of attention to detail.
I want to work with writers who really care about details, because let's face it: Birding involves the synthesis of tons of details. Carelessness about something as mundane as the magazine's proper name makes me question the writer's thoroughness and passion about the magazine's topic.
Want to see the first pet peeve?