Travelocity to help customers plant trees
When you make reservations, you can add a tax-deductible donation for The Conservation Fund, which will plant trees. In that way, travelers can buy "carbon offsets" to "zero out" the carbon dioxide emissions created by flight, hotel and car use.
According to the Travelocity site,
Every penny of your donation will go directly to Go Zero Travel, the first program of its kind in the nation.A national wildlife refuge in Louisiana will receive the first grove of trees. Bogue Chitto NWR provides habitat for Prothonotary Warblers, Swainson's Warblers, Yellow-billed Cuckoos and White-eyed Vireos among other wildlife.
A contribution of just $10 offsets an average trip including air travel, a one-night hotel stay, and rental car for one person.
$25 negates air travel, four-night hotel stay, and rental car for two people.
$40 equalizes the effects of air travel, four-night hotel stay, and rental car for four people.
My question: Is the science valid, or is it just a feel-good marketing ploy?
Prothonotary Warbler courtesy of U.S. Fish & Wildlife Service