Disney's Club Penguin helps birds in subtropical regions

With a $150,000 donation, Disney's Club Penguin helps Rare continue its Pride campaigns in Asia and South America, teaching adults and children about the value of preserving native habitat.

During a two-year program, a Pride campaign coordinator emphasizes sustainable livelihoods, while Pride mascots visit schools to teach children about unique local species. The youth-focused Pride component can include environmentally focused classroom activities, new curriculum materials, songs, coloring books, games, festivals, demonstration gardens and field trips.

What is Rare doing for birds? One project focuses on endangered Red Knots in Argentina and works on reducing off-road vehicles and pollution from residents and tourists on the beaches of San Antonio Bay in Rio Negro. With support from Manomet Center for Conservation Sciences in Manomet, Mass., two other projects focus on Red Knots at Estuary Rio Gallegos in Santa Cruz and Costa Atlantica on Tierra del Fuego.

Want to learn more about Rare? You can follow the Twitter feed of its CEO, Brett Jenks. He tweets fairly regularly and contributes to a photo-filled blog with other Rare authors.